Theory of the Image (OUP, 2019) OUT NOW!

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The book is now available from Amazon and shortly with OUP (30% off code: AAFLYG6)

Read the introduction here.

Read the Conclusion below.


The Mobile Image

 

We live in the age of the mobile image. Today, more than ever before, we are surrounded by hybrid images of all kinds that circulate freely and mix with contemporary images. This incredible mobilization and proliferation of images forces us to rethink the basic structure and definition of the image itself—as something fundamentally kinetic. The advent of the digital image, defined by a continuous flow of electricity, forces us to see that the image is not and never has been a representation of a static model. Images have always had a material agency. Movement, and not representation, has always been central to the image, making possible a new materialist aesthetics. This book thus has made three main contributions to the philosophy of art and aesthetics.

 

THE KINETIC THEORY OF THE IMAGE

Its first contribution is to offer an original kinetic theory of the image. Traditionally, the image has been viewed as either objectively or subjectively derived from something else. A relatively static object, subject, or human structure was assumed as primary and the image was what moved in between them. Even when the image has not been treated explicitly as a representation, it has typically been thought of an expression or production of something else. Even contemporary theories of images as a copy of copies or copies without originals, still miss the point. The image is not a copy and there was never a model to have gone missing. In contrast to these previous theories, this book proposes a new definition of the image as a reflection, a duplication, or a fold in moving generative matters. All images are sensuous and all sensations are images. Images both sense and are sensed. The image is thus not something strictly visible. There are images of sight and sound, just as there are images of taste, smell, and touch. The image is also not unique to humans or to organic life.

 

The original contribution of part I, then, is to have provided a kinetic and materialist theory of the image defined by the flow, fold, and field of sensitive matters. As such, it reorients the central problem of aesthetics and art history, moving it away from the question of representation and anthropocentric constructivism, whether linguistic, social, psychological, or otherwise, and toward the distribution and analysis of regimes of moving images with their own material agency and generativity.

THE HISTORY OF THE IMAGE

The second contribution of this book is that it offers an original conceptual and historical methodology for the study of art and art history. If the study of the image is not a question of representation but, rather, of kinetic distribution, then we need to understand what kinds of distributions have been invented and to what degree and with what mixture they persist in the present. Part II of this book thus presented neither a universal ontology of affect nor a merely empirical history of works of art but, rather, a study of the kinesthetic patterns or historical regimes of aesthetic motion.

Unlike merely empirical art histories, kinesthetic regimes of motion prefigure, persist, and mix well beyond their initial empirical manifestation, making their analysis much more broadly applicable to the study of art, art history, and sensation widely construed. Thus, the kinetic method of this book makes no attempt at an ahistorical ontology of sensation, affect, or image; rather, it offers a regional ontology from the perspective of the early twenty-first century. Based on the apparent primacy of mobility revealed in the digital image, it proposes an answer to the simple question: What must images at least be like for them to be capable of this kind of motion? In doing so, it thus discovers a previously hidden dimension of all hitherto existing images: the primacy of their motion.

 

THE CONTEMPORARY IMAGE

The third major contribution of this book is its offer of an original theory of the digital image defined by its materiality and mobility. In contrast to the first wave of new-media scholarship that defined the digital image as largely immaterial and virtual, this book provides an analysis of the material and kinetic dimensions of the digital image and its conditions of circulation. While more recent new-media scholarship seems to be taking the material dimension of the digital image more seriously, this book adds to this literature a complete conceptual and analytic framework that connects the study of the digital image with the rest of art history and the structure of affection more broadly.

The electrical flow that defines the digital image is historically novel in some ways, but not in others. The digital image thus allows an incredible degree of hybrid mobile images, but in a more general sense, electrical flows also pervade all material images. The digital image is not just about hybridity and remediation; it is also about the creative pedesis and feedback of the electrical flow itself: its generative power. This includes both contemporary digital and historical nondigital generativity. The digital image thus presents the twenty-first century with an incredible aesthetic decision: how and to what degree to treat the digital image as an instrumental tool for merely replicating images or as a means for releasing a more generative flow in all matters, thus generating completely new images.

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